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A short recap of the 2018 Waterborne Symposium, as well as an introduction of a new column in PCI magazine called The PC Kitchen.

It is no secret that colors play a role in our mental wellbeing. Colors will impact the way we think, feel and behave. More importantly, the colors in a space are imperative to the overall atmosphere of a room.

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material.

Paint manufacturers can help solve the global mosquito crisis.

A reader preference study and a December article in Folio notes that print magazines are still important to readers and media buyers.

Looking back over the past year, it may be my imagination but I did not seem to hear the word ‘sustainability’ referred to as often as I used to in the trade press, and the mouths of politicians and industrialists.

Economic sentiment remains strong globally, and is expected to remain so through 2018. Demand for TiO2 is robust, with both a strong housing market and healthy automobile sales. TiO2 demand growth for 2017 is forecast at around 2%, with 6.1 million tonnes in demand for 2017-2018.

What could be the biggest opportunities, for any business, in the world that we inhabit? At first glance, this might seem a very generalized question… but it is still worth asking!

Perhaps introducing students to the full manufacturing process would increase awareness and appeal to more young people.