Valspar recently launched its 2023 Colors of the Year, a collection of 12 usable shades guaranteed to fit perfectly in anyone’s space. After seeing increased consumer interest in Web3 technologies and the metaverse, the brand decided to create its own metaverse.
Valspar’s Director of Color Marketing discusses creating a strategic vision for color: providing inspirational content and color solutions for consumers, and making the color selection process easier.
