Global manufacturer in industrial lubricants, cutting fluids, and line marking systems, ROCOL, has announced a new packaging re-design for its world-leading line marking paint product, EASYLINE® EDGE.
While there have been no changes to the paint formulations and the performance of the product, ROCOL states that the redesigned packaging reflects the company’s commitment to innovation and enhancing the user experience for its customers. The changes also reaffirm the company’s continued full compliance with regulations, such as REACH and CLP, with updates made to the safety texts on the packaging.
Other changes include a new QR code on the packaging which takes customers to the EASYLINE EDGE landing page on the website, streamlining the process of finding out more information about the product and speaking to an expert at ROCOL.
Furthermore, the new pictograms highlight the product’s key selling points, like sharp lines, less waste, and quick drying. The new design also presents a more modern and attractive look.
A further change is the addition of the EASYLINE® Applicator now appearing at the bottom of the aerosol can, with an angle illustrating that it is part of the system and how to locate it in the applicator.
ROCOL claims that this update meets the needs of its distributors by more clearly making the link between the cans and the applicator.
ROCOL has opted to announce the re-designed packaging during ‘line-marking season’, often labelled during the Spring and Summer months due to it being an opportune time to refresh line-markings both inside and outdoors.
EASYLINE EDGE in its updated packaging will be available to new and existing customers from early September 2024.
