While there have been no changes to the paint formulations and the performance of the product, ROCOL states that the re-designed packaging reflects the company’s commitment to innovation and enhancing the user experience for its customers. 

The change reflects the company's evolution, while maintaining its core identity and commitment to excellence in custom-engineered, energy-cured coating solutions.

The former TRInternational revealed its new name and logo, and announced expanded service offerings as part of the rebranding campaign. 

This initiative marks the next step in Stahl's strategic journey, aligning the company’s visual brand identity with its purpose and strategic direction.

The employer brand will focus on three guiding principles: Embrace, Engage, and Empower.

The new name and brand reflect the company's strategic transformation into a global producer of specialty ingredients for life sciences, personal care, and other industrial and consumer-oriented markets.

The newly branded Oxerra plans to become a complete color solution manufacturer and provider of advanced, sustainable and cutting-edge solutions in the coating, plastic, construction, and specialty markets.