Recently, considerable development work has been conducted to demonstrate the enhanced performance and improved economics associated with new and novel white pigment offerings. This article highlights a newwhite pigment that is showing great promise at reducing the amount of titanium dioxide needed to formulate cool roof coatings while enhancing performance, processability, and affordability.
Assembled into photonic crystals, brush block co-polymers have demonstrated utility in creating coatings with ultraviolet, visible and near-infrared reflectivity, radar transparency, and the potential to reduce the carbon footprint of performance coatings by up to 50%. One company has set a course to launch a structural color co-polymer based on this unique technology.