“With our rapid growth into new segments, we made the decision that it was time to develop a more all-encompassing corporate brand identity," said Patrick Mayette, President and CEO of PSE Group.
The "Hardware Hero" campaign celebrates the triumph and relatability of home improvement projects backed by the expertise of the neighborhood hardware store.
DayGlo Color Corp. recently unveiled a new brand identity that symbolizes the company’s forward-thinking business transformation and reiterates its commitment to enhancing color for customers.
Extreme Coatings, a leading global supplier of wear-resistant coating solutions for the plastics and rubber industries, announced the rebranding of its CarbideX® series of high-performance coatings for feedscrew applications.
Troy Corp., Florham Park, New Jersey, announced the introduction of ProTek™ – the new brand name encompassing all Troy preservative products developed for pressure treaters.