BASF awarded its internal Customer Innovation Award (CInA) to the BASF-EDN Traffic Paint Team and recognized Azelis for its technical and commercial collaboration that resulted in a new resin for traffic paint in North America.
Athletes and fans making the drive to the Olympic Winter Games PyeongChang 2018 on the Yeongdong Expressway will be traveling on a newly striped and visibly marked road, thanks to a highly reflective, durable waterborne traffic paint powered by technology from The Dow Chemical Co.
A revolutionary new resin that offers notably higher pigment binding efficiency, higher pigment loadings and a reduction of TiO2 pigments without sacrificing dry time performance or properties such as hiding, visibility, durability, sprayability or stability.
