Marketing strategies for B2B paint and coatings providers rely on audience insights, long-term relationships and brand trust to stand out in competitive markets.
Shertok will support ChemQuest’s Manufacturing Excellence and M&A Advisory Services pillars. Rodrigues will explore business development opportunities in Brazil. She will also serve as a client resource for ChemQuest’s Business Strategy & Transformation, Technology Development, and M&A Advisory Services pillars.
In her new role, Susan Sutton will work closely with ChemQuest leadership to develop and communicate business strategy initiatives. The group says her key efforts will focus on media relations and content development, website enhancement, corporate branding, event planning, project management, and development support for market intelligence tools such as the Coatings TraQr™ interactive dashboard and forecasting platform.
