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How can a business be more customer friendly, more in touch with customers, and more focused on prompt solutions to each unique customer in a cost-effective manner?

There's a certain allure to the smell of a new car or that clean citrus smell from a recently used cleaning product. However, despite how pleasant a scent may be, it's important to consider the sources of any odors in the home and whether or not they are conducive to good health.

The primary intent of designers, regardless of industry, is to leverage color, shape and creativity to create designs capable of stirring emotion and influencing user behavior.

With the incorporation of advanced equipment in virtually every business vertical and the growing concern for sustainability, the modern connotation of industrial flooring systems has undergone a drastic transformation of sorts over the last decade.

One of the most challenging aspects when it comes to starting and running a business is how to earn customers' trust and keep it.

The chemical industry is essential to sustainable development, and green chemistry is its path forward. Human health and well-being is a prime example of the impact green chemistry innovations can have.

Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates and average customer spend are all important and well-used metrics to evaluate the success of a business.

With ever-changing regulations and environmental requirements comes a continuous need for advanced water-borne (WB), low VOC or VOC-free coating formulations that deliver similar qualities as solvent-borne (SB) systems.

Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin.