A method to improve the hiding power of latex coatings by using a phosphate ester-based reactive surfactant and, thereby, reduce TiO2 usage is also discussed.
In Part 1 of this article series,1 we discussed a new class of reactive surfactants, both nonionic and anionic, for use in both conventional aqueous emulsion polymers and in UV-curable coatings that contain two polymerizable moieties.