Quality and innovation are the tenets that drive Tote Cart Co., a shopping cart manufacturer based in Rockford, Ill. The 63-year-old company prides itself on its highly durable nickel-chrome plated product, and also offers a plastic cart as a lighter-weight alternative. But when the market started shifting toward electrocoated ("painted") shopping carts several years ago, Tote Cart had a problem: The company didn't have an e-coat system, and it had a limited amount of space in its facility to install new equipment.