TiO₂ demand in 2024 shows mixed trends, with Asia experiencing growth while Europe lags. Tariffs on Chinese exports may reshape the market landscape. Explore the future outlook.

This month’s edition of TiPMC Solution’s TiO₂ Insider focuses on the future of the TiO₂ market after a difficult 2023. According to TiPMC, the impact of reduced interest rates and improving housing markets throughout the world will stimulate demand for architectural coatings, the leading consumer of TiO₂.

This month’s edition of TiPMC Solution’s TiO₂ Insider focuses on global TiO₂, mineral sands, and coatings producers’ first half earnings reports, and their outlooks for the remainder of 2023. The prolonged slump seems all but certain to continue for the rest of 2023. TiPMC believes 2023 will see a 5-8% drop in overall TiO₂ demand as compared to 2022, when the market declined an estimated 8% vs. the previous year.

The TiO₂ industry continues to experience difficult times. Multi-national producer volume in 1Q23 was 31% lower than 1Q22, while net exports from China increased 22%. This followed a fourth quarter that was down 35% compared to the previous year. Is there a light at the end of the tunnel, and if so, how long is the tunnel?

The TiO₂ industry has experienced three extremely difficult quarters, as rapid decreases in underlying demand, followed by destocking, led to significant decreases in demand. In this column, TiPMC discuss how an increasing portion of the capital investment within TiO₂ will focus on cost reduction.

TiPMC discusses the current TiO₂ market specifically in regards to projections in demands outside of China, sales for the first half of 2023, and changes in the current destocking trend.

The TiO₂ industry is entering a significantly challenging time. The optimism of the first half of 2022 has completely turned in the opposite direction. European demand may be off as much as 40-50% in the second half of 2022 versus the prior year. Numerous operating plants are reported to be curtailing or ceasing production. North America and Latin America were reported to remain strong. These regions are expected to slow in 2023, as recession is likely.

The consensus opinion of leading executives was there are many signs of slowing markets in Europe and parts of Asia, particularly China. Energy inflation throughout Europe, particularly Germany, took their toll on TiO₂ demand. One consulting firm believes the current trends are further evidence of an increasingly differentiated market for TiO₂.

The TiO2 industry continues to change through unusual global economic conditions. The uncommon response of global producers is changing the short- and long-term dynamics of the industry.