A gold that is elegant and unobtrusive at the same time, and a bold reddish brown with the shine of metal, Firemist® Velvet Gold and Firemist Velvet Russet complete the Firemist Velvet series.

Valspar Corp.’s new Nova color family offers rich, deep hues with an intense sparkle as part of the recently introduced Fluropon^® Effects line of 70 percent PVDF architectural coatings.

Free of APEOs and VOCs, HYDROXAL E is a new generation of aluminum pigments for general industrial coatings.

Sun Chemical will expand its global capacity for the production of Benda-Lutz^® metallic effect pigments designed for autoclaved aerated concrete, printing inks, coatings and plastics by more than 40 percent.

BASF announced it will expand its capacity for the production of Paliocrom^® effect pigments in Ludwigshafen, Germany, by more than 20 percent by 2017.

This article highlights the aesthetic and functional properties of a new range of aluminum pigments designed specifically for architectural powder coatings.

Paint and coating manufacturer, Axalta, looks back at the history of automotive color trends.

 This interview-style article with Brenntag Specialties discusses the company’s history and how its applications lab can help customers.