Microfibrillated cellulose (MFC), a bio-based and multi-functional product made of cellulose, is a new alternative to traditional thickeners. Learn how MFC increases the tensile strength of elastomeric acrylic roof coatings without sacrificing the elongation, and how it reduces the water absorption, as well as increases the adhesion of coatings.
Molina has over 30 years of experience in the polyurethane foam industry and started his career with Polyfoam Products as the company’s first employee.
The company looks forward to leveraging Andy Eisner's expertise to drive continued growth, exceed customer expectations, and solidify its standing as a provider of cutting-edge solutions in the coatings industry.
With an increase in the number of wildfires since the late 1990s, it’s important to use fire-rated materials when building or renovating a home. One company shares steps taken over the last 25 years to ensure its high-performance products are as safe as they possibly can be.
Amidst rapid growth, Everest recognized a need for dedicated marketing personnel and introduced the marketing specialist role to reinforce the company’s marketing efforts and contribute to brand recognition.
The coating has several features that lengthen the life of a roof, including its superior resistance to fading from ultraviolet radiation and minimizing the absorption of solar energy.
The coating is a single-component, high-build, fast-cure roof coating that can be applied up to 80 wet mils (5 gal/SQ) in a single-pass application. The product is water-based, zinc-free, and low-VOC. It will launch in white, with gray and tan options coming later this year.
Elastomeric roof coatings have been used for many years to extend the useful life of several types of roofing substrates. The roof coatings market has seen significant growth, driven by the “cool roof” movement. This article describes the use of very hydrophobic highly branched vinyl esters for high-performance binders for elastomeric coatings.
