VANTAA, Finland/SINGAPORE - Integrated tinting solutions expert CPS Color is set to expand its business in Southeast Asia by opening a new service and training center in Singapore. The center offers a showroom and training area for CPS customers and agents in the region. It also provides a warehouse to stock critical spare parts and shorten delivery times.
Tinting penetration in South Asia mirrors that of Europe 15 to 20 years ago but is developing at a much quicker pace. The installation rate of the Southeast Asia market is more than 2,000 machines a year and growing. Such a scale makes it impossible for CPS Color’s own service staff to adequately service and maintain all equipment across the vast expanse of that region.
Service assistance is a vital component of integrated tinting solutions. Setting up a training center enables customers’ staff to maintain their machines and keep their tinting systems up and running. The new service and training center allows sales staff from both CPS Color customers and agents to gain a better understanding of the equipment, colorants and software portfolio. CPS Color’s customers can also send their service staff for introductory or refresher training as needed.
CPS Color not only provides tinting and product information, but technical support and service staff are also available to answer participants’ questions about colorants and technical equipment. Based on the different models that are set up in the showroom, visitors can gain hands-on experience with CPS Color’s products and have individual machine functions explained in the classes. Customers can also receive customized colorants and equipment training programs based on their needs and experience.
Apart from the multiple training facilities, the new service and training center is also equipped with a warehouse, giving agents and distributors faster access to spare parts, which strengthens after-sales support.