CHICAGO - Ben Hoffman has joined Fortune International Technology as a Sales Executive. Hoffman will be responsible for sales activity in Ohio, Michigan, Kentucky and Indiana, as well as key accounts. A seasoned salesman with a strong background in color pigments, formerly with Shepherd Color, Hoffman will bring his technical expertise and application knowledge to the coatings, plastics and allied industries. Regarding his addition to the Fortune team, President Ron Oberstar said, “Ben will be instrumental in recruiting additional technical sales representatives and managing the growth and expansion of the business.” In addition to his support to Fortune, Hoffman will also be responsible for promoting Hockmeyer Equipment sales.

With over 35 years of color experience, Fortune International Technology is a colorant and additive distributor and sourcing agent of raw materials for the plastics and coatings industry.