WILMINGTON, DE – Michael A. Cash has joined Axalta Coating Systems as Senior Vice President and President, Industrial Coatings. In this newly created position, Cash will be responsible for developing and executing global business strategy for customer segments in which Axalta already holds strong positions with well-established brands.

Cash will oversee three core business segments, some of which use both Axalta liquid and powder coatings. Transportation customers include manufacturers of heavy-duty trucks, body builders, rail cars and other non-automotive vehicles. General industrial customers include, among others, manufacturers of electrical equipment, oil and gas pipelines, and agricultural equipment. Architectural and decorative customers include producers of windows, doors and cladding, as well as furniture and appliances.

Prior to joining Axalta, Cash was Managing Director, Powder Coatings - Asia Pacific Region at AkzoNobel Coatings and Chemicals, where he was responsible for the company’s powder coatings business in 11 countries and oversaw 12 manufacturing facilities.