CHARLOTTE, NC - BASF Corp., Florham Park, NJ, has named Lorama Inc. its new exclusive distributor for BASF Industrial Kaolin in Canada, effective May 1, 2013.

Lorama Inc. is a privately held company with its headquarters, technical laboratory and manufacturing facility located in Milton, Ontario, west of Toronto.

Major product lines for BASF Industrial Kaolin include Satintone^®, ASP^®, Translink^®, Ultrex^®, and MetaMax^®.