BASF Coatings is forming a global partnership with Hyundai Motor Co. to provide refinish coatings products, as well as training services and support for Hyundai’s aftermarket network. Terms of the partnership were not disclosed, but the program rollout is already in progress.
BASF Coatings is forming a global partnership with Hyundai Motor Co. to provide refinish coatings products, as well as training services and support for Hyundai’s aftermarket network. Terms of the partnership were not disclosed, but the program rollout is already in progress.
BASF’s training programs are especially designed for Hyundai’s global network and are co-branded as Hyundai/BASF Automotive Refinish Coatings Training Modules. The integration of this new partnership into Hyundai’s Technical Recognition Program reportedly will ensure a smooth and efficient rollout of the program within its global distribution network.
For more information, visitwww.basf-coatings.com.
BASF Coatings and Hyundai Form Global Partnership - Posted 5/2/07
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