LONDON – The London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) confirmed that Worldwide Olympic Partner The Dow Chemical Co., Midland, MI, will produce a sustainable fabric wrap that will encircle London’s iconic Olympic Stadium during the Olympic and Paralympic Games, home to several athletic events and the opening and closing ceremonies.
The wrap will comprise 336 individual panels, each approximately 25 meters high and 2.5 meters wide, and will help the stadium become the visual centerpiece of the London 2012 Games. Installation will be completed by spring 2012.
In keeping with LOCOG’s goal to stage a sustainable Olympic Games, Dow will repurpose the wrap following the 2012 Olympic competitions. The wrap will include resins made by Dow’s Performance Plastics Division and will require fewer raw materials to manufacture. It will be up to 35 percent lighter and have a lower carbon footprint when compared to conventional materials. Other sustainable elements of the wrap include UV-curable inks replacing conventional inks to reduce emissions during the printing process and eliminate VOCs. The wrap will include post-industrial recycled content, and the hardware used to hang the wrap will be recycled in Europe following the Games.
