According to Denis Abrams, President and CEO of Benjamin Moore, the acquisition is a strategic move that provides the company with several strong brands and a breadth of coatings products, including Insl-x, Coronado, Bruning, Trinity Lacquers and Lenmar.
While financial terms of the deal were not released, Abrams did share that the Insl-x management team and the company’s employees will continue in their current positions. Manufacturing and distribution of all Insl-x products will continue at their respective locations.