LEVERKUSEN, Germany - Bayer’s high-rise former headquarters building is not to be demolished but will soon be lighting up the sky in a completely new guise - no longer as an office building but as an ultramodern media facade. By converting the tower into a media sculpture visible for miles around, Bayer AG aims to create a contemporary visualization of the company at its global headquarters. After the last remaining departments have been relocated to other buildings, the 122-meter tower will be gutted and used as an impressive communications tool for the chemicals and health care company. The new media facade is due for completion in spring 2009.
