The total market for these coatings, including non-automotive applications, is estimated at 278,000 tons across the eight countries. Total demand in 2010 is expected to reach 478,000 tons, equivalent to average growth of 12% per year. In fact, automotive OEM coatings, powder coatings and coatings for plastics will grow on average by about 12-14% per year, with refinish growth trailing slightly at about 9% per year.

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