In the mature West-European markets, where growth rates are now 2-4% per annum at most, powder coatings producers are starting to re-evaluate and adjust their strategies. For many, repositioning in the West is going hand-in-hand with expansion in the growth markets in Central and Eastern Europe and, for some, even further eastward. With the divisions between regional zones becoming increasingly blurred, the study also includes an overview of the neighboring markets in the Middle East and Africa.
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