The agreement allows ICI to promote its Glidden paint brand with Olympic-themed advertising and store-sign programs. In addition, Glidden paint will be donated for application to selected Olympic sites for the 2002 Winter Games. The Home Depot is a sponsor of the U.S. and Canadian Olympic teams and the 2002 Winter Games.
ICI’s Glidden Brand Named ‘Official Paint Supplier’ of 2002 Games in Salt Lake
CLEVELAND — ICI Paints announced an exclusive partnership agreement with The Home Depot and the Olympic Properties of the United States under which ICI Paints’ Glidden brand has been named the “Official Paint Supplier” of the 2002 Olympic Winter Games in Salt Lake City.
