Altair said it plans to immediately use the demonstration plant to produce titanium dioxide (TiO_{) nanoparticles, a specialty pigment product, and to continue work on the proprietary TiO pigment process. The process reportedly can produce TiO pigment directly from an ilmenite feedstock at a cost estimated to be substantially lower than conventional commercial technologies.}

Altair said it plans to market TiO _{nanoparticles, which command a price of about $35,000 per ton, to the specialty paint, cosmetics, and other markets in the United States and Japan.}

Altair is the leasehold owner of a major titanium/zircon deposit in Tennessee. The company said it is in the final development stages of commercializing its technology, the Altair Centrifugal Jig, which is reported to recover extremely fine, heavy particulate matter using a combination of a mechanical jig and centrifugal force.