New waterborne technology, trademarked under the name "Avanse," offers an advanced line of waterborne acrylics. Avanse resins offer considerable improvements in pigment distribution, allowing for new levels of coating performance, especially in gloss, corrosion control and hiding. Avanse MV-100 high-solids acrylic binder allows broad formulating latitude; it can be used in both primer and topcoat lines. Visit www.rohmhaas.com (link below).

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