The paint line is the first in a series of products planned for introduction, said Eric Thorkilsen, president of This Old House Ventures Inc. The business also plans to roll out tools, lawn and garden products and building materials. Financial terms of the agreement were not announced, and distribution and availability plans have not been finalized.

"We are delighted to be partnering with ICI Paints, a leader in paints," Thorkilsen said. Cathy Fischer, chief marketing officer for ICI Paints, said the agreement "is a natural fit for ICI Paints," based on the company's "reputation for producing high-quality and long-lasting performance paints. We are very excited to be working with such a strong brand name."