Merck KgaA's Pigments Division announced a change in the division's North American effect-pigment brand name to Iriodin, a move that eliminates the Afflair brand for the company's pearl luster pigment product line.

Merck KgaA's Pigments Division, Darmstadt, Germany, announced a change in the division's North American effect-pigment brand name to Iriodin, a move that eliminates the Afflair brand for the company's pearl luster pigment product line. The change brings the products' brand name into line with the name used in other countries worldwide. On Jan. 1, Merck announced a corporate name change for its North American pigments subsidiary to EMD Chemicals Inc. The business is based in Hawthorne, NY.