RESEARCH TRIANGLE PARK, N.C. - Reichhold Inc. announced the creation of a team of Business Development representatives focusing on new-product introductions in the coatings industry. The team is organized by product type and includes four longtime coatings-technology veterans: Jeff Danneman and Carol Williams, Alkyds & Oils; Rick Caldwell, Urethanes & Acrylics; and Tim Takas, Powders & Specialties.

Rodney Biddle, vice president for North American Coatings, said the Business Development representatives would spend approximately half of their time in the field, working directly with customers and personally facilitating new-product introductions.

"Reichhold's technical organization has developed a large number of differentiated products over the years," Biddle said. "However, the introduction of these products in the marketplace has not equaled the success we've met within the lab. We believe a critical technical interface has been missing in the past, and have moved to address this need."