Shruti Singhal has been named North American market manager for Traffic Paint Polymers by Rohm and Haas Company, Architectural and Functional Coatings Business, Spring House, Pa. Singhal will drive strategy development for the traffic-marking segment and will work closely with Rohm and Haas's technical team to prioritize traffic-paint product and research projects.

Prior to joining Rohm and Haas, Shruti spent 13 years at Cognis Corporation, serving most recently as the manager for global key accounts for the Polymer, Coatings and Ink Business. He has extensive international marketing and technical experience, having served in key global business roles in the coatings industry.