Benjamin Moore is celebrating its fourth-annual Contractor Appreciation Month, honoring residential and commercial painting professionals across North America. The month-long initiative includes in-store events, exclusive promotions, and hospitality gatherings in 25 cities, with Canadian stops in Toronto, Ottawa and Montreal.

The company is again taking the initiative on tour, working with its network of locally owned retailers to engage contractors directly. One contractor will also win a fully customized work truck as part of the celebration.

“Painting professionals are the foundation of our success, and we are honored to recognize their contributions this month—and beyond,” said Mindy Murphy, vice president of customer segmentation marketing.

Benjamin Moore is also spotlighting new innovations in its product line, including:

• Regal Select Interior, known for smooth finishes and daily durability

• Element Guard, formulated for high-moisture exterior environments

• Eco Spec, the company’s greenest, lowest-odor interior paint with zero VOCs and emissions, certified Asthma & Allergy Friendly®

More information and event details are available at www.benjaminmoore.com.