Behr Paint Company announced Cedar, a warm, earthy golden-brown hue inspired by natural wood tones, as its 2025 Exterior Stain Color of the Year. The announcement comes as more homeowners plan to enhance their exteriors with stain and paint, reflecting a growing preference for natural, timeless finishes.

"As the spring season turns consumer attention to outdoor projects, Cedar is the perfect choice for homeowners looking to apply an inviting shade to exterior wood surfaces," said Andy Lopez, senior vice president, head of marketing at Behr Paint Company. "Cedar not only reflects the current consumer desire for natural, earthy tones, but it also combines classic characteristics with quality performance that will stand the test of time."

Alongside Cedar, Behr introduced its second annual Curb Appeal Collection, a curated selection of 45 exterior paint colors designed to help homeowners simplify the color selection process. The collection reflects emerging design trends and offers a range of palettes to suit different architectural styles, including:

• Classic Haven: A sophisticated mix of soft neutrals and bold accents, including the 2025 Color of the Year, Rumors.
• Modern Escape: A vibrant, contemporary palette featuring bold yellows, teals, and oranges paired with neutral grays and whites.
• Casual Oasis: A coastal-inspired selection of airy blues, creamy whites, and soft grays for a relaxed aesthetic.
• Artisan Retreat: A warm, earthy mix of browns, reds, and neutrals that evoke a handcrafted feel.

"Cedar is a warm and earthy light golden-brown. It holds a richness and depth that enhances the natural beauty of wood for an elevated experience," said Erika Woelfel, vice president of color and creative services at Behr Paint Company. "Its tonality complements a variety of architectural styles, from minimalist modern to casual craftsman, and pairs perfectly with our latest Curb Appeal Collection."

The 2025 Exterior Stain Color of the Year is available exclusively at The Home Depot in a range of Behr products, including solid, semi-transparent, and transparent waterproofing stains, as well as advanced deck coatings.

For more information, visit behr.com/2025staincoty and explore the full Curb Appeal Collection at behr.com/2025curbappeal.