AkzoNobel is advancing its circularity goals by repurposing industrial residue from its Mauá plant in São Paulo into Coral Pinta Piso floor paint. This initiative eliminates landfill disposal, preserves natural resources, and contributed to a 272-ton reduction in CO₂ emissions in 2024—equivalent to emissions from nearly 400 cars annually.

“This is a fantastic initiative which will play an important role in helping us achieve our ambition of 100% circular use of materials in our own operations by 2030,” said Wijnand Bruinsma, AkzoNobel’s director of sustainability.

At the Mauá facility, 30% of treated industrial residue—free from sanitary or biological sewage—is used in paint formulation. Any material that doesn’t meet quality standards is converted into briquettes for energy recovery.

The Coral Pinta Piso line is designed for high-traffic indoor and outdoor areas and is part of a growing segment in Brazil, which saw an 8.5% market share increase in 2024, according to ABRAFATI. In addition to Brazil, the product is sold in Bolivia, Paraguay, and Suriname.

AkzoNobel’s Mauá site is located within Brazil’s Tangará Reserve, where the company has been restoring 70 hectares of native woodland since 2007 to help protect the ecosystem.

For more information, visit AkzoNobel.