PPG has announced a new strategic partnership with SARO/Siccardi, the largest distributor of powder coatings in Italy. The collaboration is aimed at strengthening PPG’s distribution network and expanding customer access to its high-quality powder coatings and services.
As part of the partnership, PPG and SARO/Siccardi will work together to better understand the unique needs of their customers and provide tailored solutions. The companies will also focus on offering technical support and competitive pricing.
PPG sees the partnership as a way to accelerate its growth in the Italian market. The company is particularly interested in leveraging SARO/Siccardi’s market knowledge and strong presence to drive the adoption of its powder coatings.
“Entering a partnership with a customer-focused and respected leader like SARO/Siccardi will accelerate powder growth for PPG,” said Gianfranco Corvi, PPG market manager Italy, Industrial Coatings. “It will leverage PPG’s status as a global leader in powder coating technologies and SARO/Siccardi’s market knowledge and strong presence to provide customers in the region with optimal product protection and an efficient powder buying experience.”
PPG is known for its development and production of paints, coatings and specialty materials. The company has been focused on growing its powder coatings business in recent years with a particular emphasis on sustainability. Powder coatings are generally formulated without solvents that release volatile organic compounds (VOCs) and overspray can be reclaimed and reused.
SARO/Siccardi is the largest distributor of powder coatings in Italy. The company has built a strong reputation for its high-quality products and exceptional customer service.
The partnership between PPG and SARO/Siccardi is expected to provide customers in Italy with a more comprehensive selection of powder coatings and faster access to PPG’s solutions.
“Access to PPG warehouses, laboratories and production facilities in Italy will improve our customer service and response times,” said Roberto Siccardi, general manager, SARO/Siccardi.
PPG and SARO/Siccardi did not disclose the financial terms of the partnership.
