coatmaster, a pioneer in non-contact coating thickness measurement technology, announced the appointment of Susanna Chen as the new Key Account Manager for China, effective April 1, 2024. This strategic hire signifies coatmaster’s commitment to expanding its market presence in Asia and reinforces its dedication to innovation and customer service amidst a challenging global economy.

With over ten years of experience in the coating, battery production, and fuel cell industries, Susanna brings a wealth of knowledge and a proven track record of success. Before joining coatmaster, she served in various capacities with H.J. Unkel, coatmaster’s distribution partner in Fuzhou, China, gaining in-depth expertise in coatmaster’s products and the specific needs of the Chinese market.

Deep Industry Knowledge and a Vision for Growth

Susanna Chen’s appointment comes at a time when coatmaster is actively investing in top talent to navigate the current economic downturn and set new benchmarks in the industry. “Susanna’s deep understanding of the coating industry, combined with her expertise in battery production and fuel cells, makes her an invaluable addition to our team,” said Prof. Dr. Nils A. Reinke, CEO of coatmaster. “Her appointment is a clear reflection of our strategy to deepen our relationships with partners like H.J. Unkel and to enhance our service capabilities in critical markets.”

A Future of Innovation and Collaboration

Susanna will play a pivotal role in coatmaster’s growth strategy in China, focusing on strengthening customer relationships, exploring new business opportunities, and promoting the adoption of coatmaster’s advanced measurement technologies. “I am thrilled to join coatmaster and look forward to contributing to its success in the Chinese market,” said Susanna Chen. “The opportunity to work with such an innovative team and to help our customers achieve optimal coating results is truly exciting.”