Local SEO (search engine optimization) refers to optimizing a website to rank higher for local queries and get more clients at the same time. SEO is essential for painters, as it enhances online visibility, increases the number of organic leads, improves brand awareness, and helps you outpace your competitors.
Get More Leads
SEO helps painting contractors get more leads by ensuring their business appears first in the SERPs. When a home or business owner needs a painting project done, they look for nearby painters using Google search. A good local SEO campaign will rank your website in the first three positions, and anyone looking for a painter is likely to find and contact you. This steady stream of leads continues as long as your website maintains its high ranking. You will get free organic leads daily without having to pay anything; this helps your business hire more people and complete projects faster. Most of the leads coming through Google search are in high interest and you are more likely to close them.
A good SEO company can make your painting website rank higher.
Brand Awareness
When someone in your area looks for a painter online, good SEO ensures that your business pops up first. It's not just about clicks; it's about becoming the go-to choice in people's minds. Local SEO takes it a step further, making your brand a familiar and trusted name locally. Posting helpful content on your website makes your brand visible and memorable. That's how SEO plays a crucial role in putting your painting business on the map. You can also run Facebook ads with a discounted offer to the same people who visited your website but did not convert using FB pixels. This helps you get more leads while paying less for ads.
Increase Conversion Rate
SEO can help painting contractors improve their conversion rate for the following reasons.
- Improves Trust: When your website ranks high in search results, people trust your company more.
- Content: SEO-optimized content isn't just about keywords, it's about answering the questions customers have. If you answer the questions in a way that no other company has, users are more likely to hire you for their next painting project.
- Images: Most SEO methods require you to add different images on your pages to increase the time users spend on the page - if you add images of your previous work, people are more likely to hire you.
- Reviews: If your company has good reviews from previous customers, new customers are more likely to hire you. Most Local SEO methods include getting more reviews from previous customers.
- Optimized Pages: Most on-page SEO methods include improving the website speed, making the website mobile-friendly, and adding clear call-to-action buttons. Fast websites and call-to-action buttons will increase the conversion rate.
Competitive Advantage
Many competitors may not be fully tapping into the potential of SEO and optimizing their painting blogs, as SEO does take time. By executing an intelligent SEO plan, you will lead the painting business in your area. The more free organic leads you get, the more revenue your business generates, and the larger the marketing budget can be. While most painters are going door-to-door and spending thousands on leads, you can get 10-times more leads without paying anything. You can use the marketing budget to hire more people and complete more projects in less time.
Improves Your Craft
With SEO managing the lead generation and marketing front, painting contractors have more time to improve their skills and complete more projects. Most painting contractors that are already-ranked top three in the area spend most of their time and money completing projects and hiring new people.
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