Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • FINISHING
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
    • RESOURCES
      • Columns
        • Ask Joe Powder
        • Did you know?
        • Distribution Dive
        • Focus on Canada
        • Formulating With Mike
        • Innovation Insights
        • Moody's Coatings Conundrums
        • Powder Coating Perspectives
        • Target the Market
        • TiO2 Insider
      • Blogs
        • Editor's Viewpoint
        • Industry Insights
      • Coatings Supplier Handbook
      • Podcasts and Videos
        • COAT-IT! Podcast
        • Videos/PCI TV
      • PCI Store
      • eBooks
      • Sponsor Insights
      • White Papers
      • COATLE Word Game
    • EVENTS
      • Coatings Trends & Technologies Summit
      • Paint and Coatings Academy
      • Webinars
      • Calendar of Events
      • Lifetime Achievement Award
    • DIRECTORIES
      • Buyer's Guide
      • Equipment Directory
      • Materials Directory
    • EMAGAZINE
      • Current Issue
      • eMagazine Archive
      • China Issue Archive
      • Editorial Advisory Board
    • CONTACT
      • Contact Us
      • Advertise
      • Subscribe to eMagazine
      • Subscribe to eNewsletters
    Architectural CoatingsCompany News

    HMG Paints Launches AI-Powered Color Collection

    HMG Paints Launches AI-Powered Color Collection for World Earth Day.jpg

    Image courtesy of HMG Paints. 

    April 26, 2023

    HMG Paints Ltd announce the launch of Nature's Embrace, a stunning new collection of decorative paint colors. Utilizing the latest AI technology from OpenAI's ChatGPT and HMG's ColourBase software, this collection has been crafted to perfectly capture the beauty of nature. The collection will be available starting World Earth Day 2023 and is ideal for those who wish to infuse their homes and workspaces with a sense of natural calm.

    The Nature's Embrace collection features ten distinct colors, each carefully curated with the assistance of ChatGPT to evoke a specific natural setting. From the muted green of "Mossy Glen" to the warm terracotta of "Earthen Hearth," each color is designed to create a sense of serenity and comfort. The collection also includes the delicate pink of "Petals and Bloom," the deep blue of "Midnight Forest," and the soft yellow of "Golden Fields," providing a diverse range of hues to suit any space. 

    Hmg paints launches ai powered color collection for world earth day 3Hmg paints launches ai powered color collection for world earth day 2
    ×
    HMG Paints Launches AI-Powered Color Collection for World Earth Day 3.jpg
    HMG Paints Launches AI-Powered Color Collection for World Earth Day 2.jpg

    The color formulations for the Nature's Embrace collection were generated with the help of ChatGPT, a leading language model, and were then transformed into paint formulations using HMG Paints' state-of-the-art ColourBase software. This cutting-edge technology ensures that each color is of the highest quality and will provide excellent coverage and long-lasting durability.

    "We are excited to unveil our new Nature's Embrace collection," said Paddy Dyson, HMG Paints Marketing Manager. "The colors in this collection were generated using the latest AI technology, which allowed us to create unique, on-trend color names and references that perfectly capture the beauty of nature. By using our ColourBase software to turn these color codes into paint formulations, we ensure that each color in the Nature's Embrace collection is of the highest quality and suitable for use in any space."

    "At HMG Paints Ltd, we are committed to innovation, AI has the potential to revolutionize the way we approach creating marketing assets. By leveraging the power of machine learning, we can generate new and innovative ideas for visual and written content." added Rebecca Jennings, Creative Marketer. "By using AI technology to generate color codes and our ColourBase software to turn these codes into paint formulations, we are able to offer our customers a unique range of colors. We are proud to be at the forefront of the paint and coatings industry and are excited to see how our customers will use the Nature's Embrace collection to create beautiful, natural spaces."

    Dyson also added, "With AI's ability to analyze large amounts of data and provide insights into consumer behavior, we can create more effective and targeted marketing campaigns. It's an exciting time to be in marketing, and AI is at the forefront of this revolution."

    For more information about the Nature's Embrace collection, visit shop.hmgpaint.com. 

    *All images courtesy of HMG Paints. 

    KEYWORDS: artificial intelligence Color Trends

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • PCI-0724-Global10-Feature-1440.png

      2024 Global Top 10: Top Paint and Coatings Companies

      Who ranks on top? PCI’s annual ranking of the top 10...
      Paint and Coating Market Reports
      By: Courtney Bassett
    • PCI-0724-PCI25-Feature-1440.png

      2024 PCI 25: Top Paint and Coatings Companies

      PCI's annual ranking of the top 25 North American paint...
      Paint and Coating Market Reports
      By: Courtney Bassett
    • pci1022-Kinaltek-Lead-1170.jpg

      A Novel Pigment Production Technology

      Following an extensive R&D program that demonstrated...
      Paint and Coating Pigments
      By: Jawad Haidar and Nitin Soni
    You must login or register in order to post a comment.
    Unable to fetch comments.

    Report Abusive Comment

    Subscribe For Free!
    • eMagazine
    • eNewsletter
    • Online Registration
    • Subscription Customer Service

    The Coatings Minute: Explore the 2024 PCI/ASI CASE eBook

    The Coatings Minute: Explore the 2024 PCI/ASI CASE eBook

    The Coatings Minute: Why Industry News Matters More Than Ever

    The Coatings Minute: Why Industry News Matters More Than Ever

    The Coatings Minute: Upcoming PCI Academy Events

    The Coatings Minute: Upcoming PCI Academy Events

    The Coatings Minute: Call for Speakers Opens for CTT 2025

    The Coatings Minute: Call for Speakers Opens for CTT 2025

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

    close
    • paint sprayer in a workshop
      Sponsored byallnex

      Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

    • various shades of orange pigments and colorants
      Sponsored byVibrantz Technologies

      Solid Colorant Technology Paves the Way for a Sustainable, High-Performance Future in Coatings

    Popular Stories

    Names-467607423.jpg

    Two PPG Scientists Earn Rare Honor

    UMI Coatings truck.jpg

    New Coatings Company Enters Market

    Nippon news.jpg

    Biocide-Free Coating Passes Marine Life Safety Test



    PCI Buyers Guide

    Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

    Start your RFP

    Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

    Find Suppliers

    Events

    January 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

    View All Submit An Event

    Poll

    Longest-running laboratory experiment

    What is the longest-running laboratory experiment?
    View Results Poll Archive

    Products

    Automotive Paints and Coatings, 2nd Edition

    Automotive Paints and Coatings, 2nd Edition

    Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

    See More Products
    pci  webinar april 2025

    PCI CASE EBOOK

    Related Articles

    • rainbow colored data on a graph on a black background

      DSM Engineering Materials Launches an AI-Powered Color and Properties Prediction Tool

      See More
    • architectural coatings, paint colletions

      HMG Paints Launches New Decorative Coatings Collection

      See More
    • Sherwin-Williams Launches App Powered by AI Technology .png

      Sherwin-Williams Launches App Powered by AI Technology

      See More

    Related Products

    See More Products
    • auto-paints-and-coatings

      Automotive Paints and Coatings, 2nd Edition

    • Pigments in Paints & Coatings (Zoom course 11/20/25)

    See More Products

    Events

    View AllSubmit An Event
    • March 19, 2025

      Revolutionizing Paints & Coatings: AI-Driven Innovations for Smarter Formulations

      On Demand Learn how to overcome challenges like balancing complex performance criteria, navigating regulatory constraints, and reducing experimental workload. Discover how leveraging the data you already have can optimize resources, cut costs, and streamline compliance.
    View AllSubmit An Event
    ×

    Keep the info flowing with our eNewsletters!

    Get the latest industry updates tailored your way.

    JOIN TODAY!
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • eNewsletters
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey & Sample
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • Youtube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY PERSONAL INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2025. All Rights Reserved BNP Media.

    Design, CMS, Hosting & Web Development :: ePublishing

    Painting & Coating Industry (PCI) logo Powder coating summit logo
    search
    cart
    facebook twitter linkedin youtube
    • Sign In
    • Create Account
    • Sign Out
    • My Account
    Painting & Coating Industry (PCI) logo Powder coating summit logo
    • NEWS
      • Latest News
      • Market Trends & Reports
      • Price Alerts
      • Subscribe to eNewsletters
      • Global Top 10/ PCI 25
      • Weekly Featured Article
      • COATLE Word Game
    • PRODUCTS
      • Product News
      • Must See Products and Services
    • MATERIALS
      • Additives
      • Resins/Polymers
      • Pigments
      • Equipment
      • Distributors
    • TECHNOLOGIES
      • Adhesives
      • Architectural Coatings
      • Industrial Coatings
      • Nanotechnology
      • Powder Coatings
      • Solventborne
      • Special Purpose Coatings
      • Sustainability
      • UV Coatings
      • Waterborne
      • FINISHING
        • Finishing News
        • Finishing Technologies
        • Finishing Equipment
      • RESOURCES
        • Columns
          • Ask Joe Powder
          • Did you know?
          • Distribution Dive
          • Focus on Canada
          • Formulating With Mike
          • Innovation Insights
          • Moody's Coatings Conundrums
          • Powder Coating Perspectives
          • Target the Market
          • TiO2 Insider
        • Blogs
          • Editor's Viewpoint
          • Industry Insights
        • Coatings Supplier Handbook
        • Podcasts and Videos
          • COAT-IT! Podcast
          • Videos/PCI TV
        • PCI Store
        • eBooks
        • Sponsor Insights
        • White Papers
        • COATLE Word Game
      • EVENTS
        • Coatings Trends & Technologies Summit
        • Paint and Coatings Academy
        • Webinars
        • Calendar of Events
        • Lifetime Achievement Award
      • DIRECTORIES
        • Buyer's Guide
        • Equipment Directory
        • Materials Directory
      • EMAGAZINE
        • Current Issue
        • eMagazine Archive
        • China Issue Archive
        • Editorial Advisory Board
      • CONTACT
        • Contact Us
        • Advertise
        • Subscribe to eMagazine
        • Subscribe to eNewsletters