Brilliant Group and Terra Firma, a DKSH company, announced that the companies have entered into a partnership that will allow Terra Firma to sell Brilliant Group's fluorescent and phosphorescent pigments. The agreement brings together Brilliant Group's fluorescent technology – used in a wide range of applications including paints, coatings, inks, and plastics – and Terra Firma's extensive sales and service coverage of the United States.

"We are pleased to join forces with Terra Firma to provide more localized support to our customers and realize the growing demand for our products," said Darren Bianchi, founder and CEO of Brilliant Group. 

"We are very excited to expand our partnership with Brilliant Group in the United States,” said Patrick Kelly, executive Vice President of Principal Development at Terra Firma. “We have represented Brilliant Group in Canada for many years. We are confident that the synergies between our market coverage and service, and the excellent range of products in Brilliant's pigment portfolio, will greatly benefit our U.S. customer base and will grow and expand on our already successful partnership in the marketplace." 

For more information, visit: www.fluorescentcolor.com.