Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s Color of the Year 2023. According to AkzoNobel, extensive research was conducted by a team of in-house paints and coatings color experts and international design professionals into global, social, design, and consumer trends. Four decorative paint color palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades), and Flow Colors (seashore tones).

“Our research insights are also invaluable for industrial customers looking for the perfect finish,” says Michael Friede, chief commercial officer for Performance Coatings. “We develop market-specific offerings based in color and materials research and market analysis. I’m especially excited to share this bold, nature-infused color story with our customers. It’s what we’re all about: People. Planet. Paint.” 

The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, color research, color design, and art direction at AkzoNobel.

For more information, visit: www.akzonobel.com.