ALINA company, Riga Technical University and the University of Latvia have partnered to launch an initiative to accelerate the manufacturing of green and innovative architectural paint products. The online portal, www.paintsforlife.eu portal, is the result of several years of extensive research and presents an innovative approach to the development of Ecolabel-compliant paint formulations. The initiative is within the framework of the EU LIFE program.

The project team has developed more than 20 sustainable architectural paint formulations available for industry professionals on the www.paintsforlife.eu portal. These formulations are developed to reduce toxic biocides and VOCs in architectural paint products. In order to facilitate sustainable product development, information on the formulations and the raw materials used in the formulations is open and available for all industry stakeholders. 

Solvita Kostjukova, co-founder and CEO of Alina company, emphasized that the PaintsForLife portal democratizes the architectural paint industry by offering complete information about frame formulations to develop low-VOC and eco-friendly biocide paint products. To the partners in the project, it is important that information on sustainable product development is available to every stakeholder in the industry. The potential target customers are small- and medium-size paint and coating manufacturers who need to adapt their products to sustainability requirements and are interested in wider adoption of green chemistry.

For consumers, the PaintsForLife portal offers guidelines for responsible paint product choice. It helps to understand the paint labelling system and provides an insight into choosing low-toxicity and low-emission products, with good coverage and durability of the painted surface.

Additional information about ALINA company is available at https://alina-premium.com.