MUTTENZ, Switzerland — Clariant pays an advance tribute to the year to come in its new Decorative Coatings Trends for 2022: “Golden.” Consumers are invited to take inspiration for decorating their rooms, spaces and furniture from the palette’s 40 new shades that reflect four different phases of natural human behaviors in the new world in which we live.
“Now close to the end of another slowed-down year, we’re really craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviors, lifestyles and desires,” said Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.
In phase one, “Memotions,” a rather calm color selection with some poppy color accents represents a coming back to life of sorts, where we are re-orienting ourselves and considering our recent pasts to plan our futures. This palette includes Color of the Year “Memory Gold,” an antique gold tone with just the right touch of luxury, inspiring us to create new memories distinct from the past. The shade was formulated with Clariant pigment preparations and was mixed with SHINEDECOR C393, a brand new ready-to-use gold pearlescent effect pigment concentrate for waterborne paints from Clariant’s styling partner, Eckart, to achieve the final antique and sparkling golden tone.
“Memory Gold is set to be an ever-present through 2022, perfect for accenting, or for color drenching and blocking techniques to partner other colors of the years announced by decorative coatings brands. The combination of a neutral gold shade and effect pigment brings something meaningful and special to homes and lives,” added Hammerl.
After Memotions comes “Wembrace,” where the color scheme becomes more colorful while staying with calmer, naturally driven colors like greens, beiges and blues.
In “Wescalate,” the palette evolves to become yet more colorful again. Blue tones continue to be dominant, but are accompanied by intense shades such as pink, orange and turquoise – ideal as accent colors to create a focal point without overwhelming the room.
Finally, within the “Metox” palette are very calm colors that are more on the cold side. Grays, blues, green and beige are the key colors that can be used for full color schemes in homes.
Clariant sets new trends as one of the only pigment producers to publish color palettes for decorative coatings, supporting D.I.Y enthusiasts to professional decorators with trend-setting colors relevant to key application trends and design directions.
All shades in Golden are formulated with Clariant’s Colanyl® 500 waterborne pigment preparations, which enable consumers to match any color they choose in modern architectural paints and plasters. The resin-free and low-VOC range combines the advantages of broad compatibility in waterborne architectural coatings and suitability for point-of-sale and in-plant tinting. Colanyl 500 is manufactured without using alkyl phenol ethoxylated additives (APEO) and meets the requirements of the official VOC test norm DIN EN ISO 11890-2 (Directive 2004/42/EC).
