MAIA, Portugal — For its latest digital project, coatings manufacturer CIN has launched Performance Coatings, a renewed website that unifies the company's Industrial and Protective Coatings business units..

It is now possible to access the brand's high-performance solutions on a single website, making it easier for users see all the product information and to identify the most appropriate solutions for each project. On this new website, products are presented by market and market segments, showing the technical information and the most relevant aspects of each product.

“In an increasingly digital world, our business partners are looking for integrated solutions capable of responding to different requirements of each project. This new website appears as a new and refreshing approach responding directly to the needs of our customers”, says Marcos Castro, Marketing Director at CIN.

The new website reinforces CIN's digital presence, with the aim of bringing the brand closer and positioning CIN high-performance solutions as a quality response to the challenges of its customers. According to Marcos Castro, this new website was designed to “strengthen the brand with a strong digital image, consistent with all other existing projects, in the different geographies where the brand is present and in all CIN business units, always focusing on the ability to respond to the demands of markets and customers.”

Available in four languages - Portuguese, English, French and Spanish - CIN's new Performance Coatings website can be seen at www.cin.com/performance-coatings.