ESSEN, Germany/COLOGNE, Germany — Brenntag, a market leader in chemical and ingredients distribution, and CheMondis, a leading B2B online marketplace for chemicals in Europe, announced a cooperation to jointly accelerate digital sales and marketing for the chemical industry. Both companies recognize the increasing importance of online sales channels for the chemical industry and agreed to collaborate in this field.

The collaboration will start with making Brenntag’s leading portfolio for paints and coatings and adhesives and sealants gradually available for online purchase on CheMondis in the German market.

“Over the last two years, Brenntag has steadily built our Brenntag Connect ecommerce platform. The platform is now live in most of our mature markets. We see a strong upward trend in online business and with this complementary cooperation we extend our digital channels further,” said Maarten Stramrood, CDO at Brenntag. “Our collaboration with CheMondis will provide our current and potential customers an even broader choice.”

“At CheMondis we are excited to welcome the world’s leading distributor Brenntag as a new partner. It is a strong sign that online sales are becoming an increasingly important strategic component in the chemical industry,” said Sebastian Brenner, Managing Director of CheMondis. “Customers in our industry are demanding an online buying experience, and CheMondis provides for that need.”