LYNGBY, Denmark — Hempel A/S has appointed Camilla Travis as Group Director for Marketing. Travis will lead Hempel’s global marketing team, with special focus on e-marketing strategies, assortment and portfolio.

Michael Hansen, Group Commercial Officer, said, “We recently expanded our group marketing function to include product assortment and portfolio management. This better reflects our regional setup and will enable more effective communication around products and product launches – two extremely important marketing areas. Camilla is the ideal person to lead this expanded function and global team.”

In her new role, Travis will be responsible for ensuring Hempel takes a structured and impactful approach to marketing across the globe. She will also be part of driving Hempel’s strategy of market-driven innovation by connecting innovation and products with customers and customer needs. She has more than 20 years of marketing experience, encompassing almost every marketing discipline. She joins Hempel from ASSA ABLOY in Sweden, a global leader in access solutions, where as VP Marketing & Communications for the Entrance Systems division she was instrumental in developing the division’s brand strategy and e-business strategies. Prior to that, she held leadership positions in a number of companies, including Brüel & Kjær and FLSmidth.