BALTIMORE — Terra Firma announced a new relationship with SE Tylose and its appointment as distributor for the construction and industrial specialty markets throughout the continental United States.

SE Tylose, a subsidiary of Shin-Etsu Chemical and based in Wiesbaden, Germany, is a supplier of cellulose ether. It produces and markets various water-soluble cellulose ethers under the registered trademark Tylose^®. Its technologies are used in a wide variety of applications, including coating materials. The company’s product portfolio comprises methyl hydroxyethyl cellulose (MHEC), methyl hydroxypropyl cellulose (MHPC) and hydroxyethyl cellulose (HEC) – along with the starch ether and surfactant additives for dry mortars.

Ben Johnson, SE Tylose North American Sales Manager for construction, said, “SE Tylose is excited to have Terra Firma as our new U.S. construction distribution partner. Their vast experience, combined with their knowledge and understanding of the construction market, will strengthen and improve our market share.”

“Given our expansive history with chemistry for rheology modification, and more specifically SE Tylose’s core technologies and expertise, we couldn’t be more excited to work with them and their tightly focused plans for continued hypergrowth,” said William Chestnutt, Terra Firma’s President. “Every supplier decision we make is based on our desire to work with world-class companies who invest heavily in bringing solutions to our valued customers.”