SOUTHFIELD, MI – Colors & Effects^®, BASF’s brand focused on pigments, is highlighting its commitment to sustainably sourced natural mica flakes to produce natural mica-based effect pigments for the coatings, plastics, printing and cosmetic industries.

Given the increased awareness of unethical mica mining operations in India and other parts of the world, Colors & Effects is committed to providing customers with full transparency about its in-house sourcing from its mine located in Hartwell, Georgia. A video tour of the mine is available on the Colors & Effects website providing insights about mining practices in Hartwell and the people behind the scene.

The controlled, North American based supply chain that tracks mica from source to supply, enables the guarantee for zero child labor and a deep focus on preserving the environment. Compliance with internationally agreed labor standards, including the abolition of child labor, is a fundamental cornerstone of the Colors & Effects operations.