SOUTHFIELD, MI - BASF Automotive Refinish has hired Christopher Kugler as the new National Strategic Accounts Manager. Most recently, Kugler was the Director of Automotive Aftermarket at ILJIN USA, a producer of wheel bearings and other automotive components. Prior, he was the North American National Accounts Manager for Saint-Gobain (Norton) Abrasives in the collision-repair industry.

“Chris is a strong team player and has excellent experience with national account management,” said Tim Dawe, BASF Sales Director. “Over the years, he has developed and executed winning strategies within the Multi-Shop-Operator (MSO) segment.”

Kugler’s main responsibilities in his new position are growing and building relationships in the MSO segment.

“Creating additional customer value for our existing MSO customer base while attracting additional MSO companies will be Chris’s primary responsibility,” said Dawe.