HUNTSVILLE, AL – Protective coatings provider LINE-X has named Dennis Weese as the company’s new President. Weese will use his leadership skills, business acumen and franchising experience to lead LINE-X’s team of dedicated professionals in continuing with their company vision and direction. After serving as President of LINE-X for six years, Kevin Heronimus is retiring to spend more time with his family.

In Weese’s most recent position, he was responsible for all of Cash America’s retail services operations. With more than two decades of executive experience, Weese brings knowledge of strategic storefront operations that will further expand LINE-X's automotive aftermarket franchises. As President, Weese is dedicated to ensuring LINE-X’s continued expansion, using his years of experience as an operations leader in multiple business environments.