www.pcimag.com/articles/85656-company-news-sherwin-williams-automotive-finishes-2
Company News: Sherwin-Williams
October 10, 2000
The Sherwin-Williams said its Thompson Co. subsidiary has launched its biggest television advertising campaign yet.
The Sherwin-Williams Co., Cleveland, said its Thompson Co. subsidiary, a producer of waterproofing and deck-care products, has launched its biggest television advertising campaign yet, planning to spend $10 million on ads created by the Hanft Byrne Raboy & Partners agency of New York. The commercials will deliver a pitch that includes the message that Thompson’s wood-protection properties “never take a day off.”
The Sherwin-Williams Co., Cleveland, said its Thompson Co. subsidiary, a producer of waterproofing and deck-care products, has launched its biggest television advertising campaign yet, planning to spend $10 million on ads created by the Hanft Byrne Raboy & Partners agency of New York. The commercials will deliver a pitch that includes the message that Thompson’s wood-protection properties “never take a day off.”
